"Fresh" should mean lack of additives, preservatives, or cooking. A peach that gets picked, boxed, shipped, and is still edible the next day is fresh. A peach that is picked, boxed, and coated with a preservative isn't fresh. A peach semi-cooked and canned isn't fresh. A peach picked fresh and frozen is "fresh frozen" but not fresh.

French fries aren't fresh and a simple experiement could show the point. Let's make two teams of USDA upper management. We'll give one team real fresh fruits and vegetables for a solid week. The other team will get french fries and any other fruit and vegetables that are coated, cooked, and can expire - for a week. After the week let's compare the weight and cholesterol fot he two groups. My guess is that the group eating real fresh fruits and veggies will be in better health than those on the "fresh" fruits and veggies. So USDA ready for a test?